New Whitehouse.gov

Today is a historic day in Washington D.C.!  It marks the first day of our new President’s blog on Whitehouse.gov.  The first post was fascinating because it was the introduction of the Director of New Media for the Whitehouse.  It’s definitely a showing of evolution and our leaders’ willingness to embrace new technology — new technology, mind you, that we’ve been trying to convince these people is compelling for a few years now!

Millions of Americans have powered President Obama’s journey to the White House, many taking advantage of the internet to play a role in shaping our country’s future. WhiteHouse.gov is just the beginning of the new administration’s efforts to expand and deepen this online engagement.

Barack Obama’s campaign did an outstanding job of using technology and new social media trends to build a dedicated following online.  There were multiple grassroots campaigns for Obama, some of which were fully managed in cyberspace.  The Obama campaign itself managed its own full featured online community, powered by the popular Movable Type publishing tool.

The redesigned Whitehouse.gov not only sports a new blog, but also an RSS feed, email update subscription tool, and a promise to provide a platform with which we can all participate as citizens.

http://www.whitehouse.gov

On another note, the Whitehouse Twitter account has now changed hands, officially in control by the new President’s Whitehouse staff.  Check it out here.